The Good Slice

Branding, Brand Collateral & Packaging

The Good Slice is a pizza restaurant that's all about bold, fun and youthful design. We created branding, brand identity, logo and packaging design that’s aimed at women who love to have a good time and good pizza. At Toasted Coconut Creative, we believe that design is all about telling a story, and our work for The Good Slice is no different. We've created a brand that's playful and energetic, with a colour scheme that's as vibrant as their pizza flavours. The logo design features organic, wavy text that is reminiscent of melted cheese and an eye-catching hand-illustrated icon that captures the spirit of The Good Slice. We've used bright colours of red, lilac, pink and teal along with playful patterns throughout branding and packaging design, creating a cohesive and eye-catching look that's impossible to ignore. Our designs are fun, shareable, and perfect for capturing the attention of The Good Slice's target audience.