Our Client Process
If you are anything like us, we like to know exactly how things work and what the processes are.
Every designer and agency has a different process so they can all look at little different, but this is our design process and what we’ve found works best for both us and our clients over the years.
We like to set realistic expectations as well as timelines to create a streamlined client experience so you can be assured you’ve made the best investment in your business.
Here’s a snapshot into what working with us looks like.
How it works
1.
Free Discovery Call
Book in for free discovery call with us so we can get to know each other, discuss your brands needs and see if we’d be a good fit.
2.
Brand Strategy
Here is were we get into the nitty gritty of your brand and do a deep-dive into your brands DNA and your business goals. Yes, you will have some homework but we promise it will be fun.
3.
Design & Refine
This is where the magic happens. We take everything we’ve learnt during the strategy phase and create a meaningful and memorable design for your brand.
Client discovery
1. Discovery Phone Call
Once you have decided that you might like to work with us, book in for a free 30 minute discovery phone call.
This is where we can have an informal chat about your business, what you are looking for and if we would be a good fit together.
We also share some more details about ourselves, our process and answer any questions you may have.
Client Strategy
2. Contracts and Timelines
After our discovery call we will send through an email with a list of pricing options and packages for your project. You let us if you would like to proceed and which packages or services you would like to go ahead with and we will send you a contract.
Once the contract is signed and you have paid your 50% deposit, you will receive your client homework (it’s fun, we promise).
3. Client Homework
We want to learn about every aspect of your business and we want to make sure that you do which is why we send through 3 in-depth questionnaires that you will fill out and send back to us.
You homework includes:
A brand strategy workbook which will help you nail your business messaging and ideal client or customer.
A branding workbook so we can ensure we nail the look and feel you have envisaged for your brand
A briefing document so we can look at the nuts and bolts of your project
We know this might seem like a lot, but our motto is strategy led design and this helps us create purpose-driven branding and website design. This also helps us pin down exactly what you are after for your business which means less revisions and we can get your project completed sooner.
This also benefits you, it gives you an opportunity to critically think about your business goals, desired outcomes, and strategy.
Design & Refine
4. Brainstorming and Research
Once you have sent back all your homework we can get to work on brainstorming and researching.
We will look at all of your answers and start brainstorming ideas as well as conducting competitor research and looking at your inspirations.
After this we will start putting together an inspiration board to represent the look and feel of your new branding or website design.
5. Design Proposal
We will then create a design proposal and send to you. This includes the inspiration board and also explains our design decisions such as fonts and colours and how they work back to your brand and audience.
6. Design
Once you have approved the design proposal, we start working on your branding or website design.
Logos & Branding
We begin the process by first sketching out ideas and concepts before creating the final concepts in Adobe Illustrator. We will send you the concepts for feedback and you can let us know which ones you have chosen to move forward with.
Website
We will send you wireframes to show the layout of the website (like a blueprint) and you can let us know if you are happy with the layout or if changes are needed.
We will also send you a checklist of details, content and photos we will need from you for the website.
With the design, we built it directly in either Shopify or Squarespace, this way you can see exactly how your website will look, feel and function.
7. Revisions
Depending on the package and service you have chosen, we allow 2-4 rounds of revisions per package/service.
This helps us stick to our timelines so make sure you take your time and go through everything thoroughly and list all of the changes. We will make the changes, send back to you and make any more additional changes if needed.
8. Final Payment & Handover
Once everything has been completed and you are happy, pay the remaining balance on the invoice.
For branding and logos will then package up your final files and send them through.
For websites, we will make your website live and send through a user guide on how to use your website. We also offer a Zoom lesson as part of your website package and we can go through how to use your website over Zoom.
9. Final Check-in
We will send you an email in a couple of weeks just to check-in with you and see how you are going and if you have any questions for us!