About Us
We believe in thoughtful, authentic design that will take your business to new heights.
Toasted Coconut Creative is a boutique female-led design studio based in Newcastle, Australia with clients worldwide.
Our passion is working with female founders in industries such as beauty, fashion, lifestyle and wellness to put their ideas into reality.
We work closely and collaboratively with our select clients, as we know that starting a new business can be daunting, and we believe the design process shouldn’t have to be.
Before becoming designers, we worked within the business side of the beauty, fashion, lifestyle and wellness industry for over 10 years in areas including sales, marketing & product development.
We combine this with our 10+ years of design experience to create a design strategy that gets to DNA of your brand & customers to create a meaningful and memorable experience.
We value authenticity, inclusivity and accessibility throughout everything that we do. Toasted Coconut Creative is for the fearless female founder, the daring dreamers, and creatives who aren’t afraid to strive for success.
In addition to Toasted Coconut Creative, we also have also started our own brands and eCommerce stores so we know the ups and downs of starting a business.
If you are just starting out on your business journey or already established and looking for a refresh, we can help empower you to grow your business and live your dream life.
Our Mission & Values
“Our mission is to empower female entrepreneurs to build and grow strong businesses through thoughtful strategy and vibrant design solutions to create meaningful, memorable brands that are built with purpose.
We value authenticity, inclusivity and accessibility throughout everything that we do.”
Meet the Founder
Hi, I’m Yasmin and I’m the founder of Toasted Coconut Creative.
I’ve had over 20 years of experience working within the fashion, beauty, lifestyle and wellness industries. I started my career as a makeup artist, moved into sales and marketing and finally became a digital designer which became my passion. For me, it's the perfect blend of creativity and strategy.
Before taking the leap and branching out with my own creative studio, I worked for a plethora of different businesses from large international businesses to small start-ups, both in-house and agency side. It was during my time in the corporate world that I realised my passion was helping other female entrepreneurs grow their businesses and navigate the world of digital.
I was tired of seeing women being taken advantage of by big digital agencies where they would over promise and under deliver, not understanding their clients brand and business needs. Bigger isn’t always better.
If you are wondering why we specialise within these industries, it’s because we know these businesses best and like to focus our energy within our area of expertise. Also fun fact, I studied Fashion Design and Fashion Business when I was younger and was a Make-up Artist and Beauty Editor in a former life.
I have also created my own brands from the bottom up, so I understand exactly what it's like to start and grow a new business. Along the way, I’ve discovered what works, what doesn't and what you really need to grow your brand and make your business successful.
“I love sharing my knowledge with others and I’m especially passionate about helping other female business owners in the beauty, fashion, lifestyle and wellness industries make their business dreams come true. ”
Why Work With Us
We build long lasting relationships
We deeply care about all of our clients and enjoy building long lasting relationships with them. We aren’t your typical agency, we are small boutique female-led design that cares more about our clients than transactions.
We work collaboratively
We work closely and collaboratively with our select clients, getting to know them, their business and their goals. We value open and transparent relationships with our clients and this allows us to get to the heart of their design.
We share our knowledge & experience
We don’t gatekeep here, we love sharing not only our design knowledge but also our business experience and little tips and tricks we’ve learnt along the way. Not only have we previously worked in sales, marketing and product development, we’ve also had our own e-commerce stores and brands. So we know exactly what some of the challenges as well as the successes you have gone through.
We understand this can be overwhelming
We know that starting a new business or updating an exisiting one can be daunting, and we believe the design process shouldn’t have to be.
We are welcoming & inclusive
We value authenticity, inclusivity and accessibility throughout everything that we do. We don’t tolerate discrimination, racism, sexism, homophobia or any of the other ‘isms.
We specialise in female-led businesses
Our goal is to inspire and help women build the business of their dreams. We specialise in the beauty, fashion, wellness and lifestyle industry. Some of the businesses that we work with include candle brands, skincare, beauty products, hair salons, yoga & pilates studios, boutique accomodation, Interior designers, creative services, florists, eco brands, wellness brands & services, fashion & accessory brands, beauty salons and more.
Some of our dream clients are:
Beauty brands
Hair salons
Yoga & pilates studios
Boutique accomodation
Interior designers
Creative services
Florists
Eco brands
Wellness brands
Fashion brands
Beauty salons
Creative arts