10 Signs It's Time to Break Up with Your Current Website

You know the feeling. You've been staring at your website for hours, scrolling and clicking and hoping that something will magically change. But no matter how much you try to convince yourself otherwise, deep down, you know that your website design just isn't working for you anymore. It's time to face the music and accept that it's time for a change.

Here are 10 signs that it's time to break up with your website design and move on to something better.

Your website looks outdated

We know the 90's are back but if your website looks like it was designed when you still had dial-up internet, it's time for a change. An outdated website design can give the impression that your business is not up-to-date or professional, and it may not reflect your current brand identity or aesthetic. Your website should reflect the current design trends and be visually appealing to visitors. To give your website a modern look, consider incorporating current design trends, such as bold typography, minimalism, and eye-catching graphics.

Your website is not mobile-friendly

With more and more people glued to their mobile devices and using them to browse the internet, having a mobile-friendly website is essential. A mobile-friendly website will adjust to the size of the user's device and is easy to navigate with a touch screen. If a user can’t view your website on their phone,you risk losing that potential customer as they will just give up and try your competitors website instead.

Your website is slow

If your website takes too long to load, visitors are more likely to get frustrated and go to a competitor's instead site. Nobody’s got time for a slow loading website plus a slow website can also hurt your search engine rankings. To improve your website's speed, you may need to optimize your images, clean up your code, or use a content delivery network (CDN) to serve your website to visitors faster. You can check your website speed for free with Google PageSpeed Insights.

Your website is hard to navigate

Visitors to your website should be able to find what they are looking for quickly and easily. If your website has a confusing layout, unintuitive navigation, or a cluttered design, visitors may become frustrated and leave. Consider simplifying your website's layout, using clear calls-to-action, and organizing your content into logical categories. Try using a heatmap like Hotjar to find out when your visitors are dropping off your website.

Your website is not generating leads

If your website is not generating leads, it may be due to a lack of clear messaging, unappealing design, or poor user experience. To improve your website's lead generation, consider using clear headlines and calls-to-action, offering valuable content in exchange for contact information, and making it easy for visitors to get in touch with you.

Your website does not reflect your brand

Your website is often the first impression that potential customers have of your brand. If your website does not accurately reflect your brand identity, values, or messaging, you risk confusing or turning off visitors. To ensure that your website reflects your brand, incorporate your brand colors, fonts, and messaging throughout your website design.

Your website is not user-friendly

A user-friendly website is one that is easy to use, navigate, and understand. If your website is confusing, cluttered, or lacks clear calls-to-action, visitors may struggle to find what they need. Consider simplifying your website's design, using intuitive navigation, and making it easy for visitors to find the information they need.

Your website is not ranking well in search engines

A well-designed website can help improve your search engine rankings, but a poorly designed website can hurt them. To improve your website's search engine optimization (SEO), consider optimizing your website's content for relevant keywords, using descriptive page titles and meta descriptions, and building high-quality backlinks to your website.

Your website is not generating sales

If your website is not generating sales, it may be due to a lack of clear messaging, unappealing design, or poor user experience. To improve your website's sales conversion, consider using persuasive copywriting, offering social proof, optimizing your website's checkout process, and making it easy for visitors to contact you.

Your website is hard to update

If you can't easily update your website, it's time to change website platforms. Why not consider switching to Squarespace or Shopify? If you want to know more, you can read more about why we love Squarespace and Shopify.

If any of these signs resonate with you, it's time to consider a new website design. A well-designed website can help you attract more traffic, generate more leads, and increase sales. Don't be afraid to break up with your old website design and move on to something better. Your business deserves it!

If you are interested in chatting to us about how we can design and build you a new website or even refresh your current Shopify or Squarespace website, book in for a discovery call.

 

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